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  • October 2018
  • Case
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Safecast: Bootstrapping Human Capital to Big Data

By: Ethan Bernstein and Stephanie Marton
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

On March 11, 2011 at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean to make it one of only two “level 7” nuclear disasters in history (second only to Chernobyl).
But just how much radioactive material had escaped was not clear. A tense time was made worse by sporadic disclosures of fragmented information. Those who had power or cell service, mostly friends and family outside the region, were glued to their television and smartphone screens, but, by definition, no one could see the radiation they feared.
Frustrated by their own desires to know what should have been knowable, three technologists—Sean Bonner, Pieter Franken and Joi Ito—founded non-profit Safecast around a volunteer-centered, open, citizen-science, “crowdmapping” model to monitor radiation levels. With the help of thousands of volunteers, by 2018, Safecast had become not just the “go to” source of information on radiation issues in Japan and elsewhere, but also the vanguard example of citizen science.
Yet as Safecast’s dataset strengthened exponentially, the sustainability of its financial model weakened. The same open, crowd-based model that made the founder’s data collection sustainable was still financially unsustainable. Was there a business model that could sustain the organization financially without undermining their volunteer-based operations, and if so, what would it look like?

Keywords

Citizen Science; Creative Commons; Open Data; Open Architecture; Volunteer-based Organization; Fukushima Daiichi Nuclear Power Facility; 311; Nuclear; Radiation; Crowdsourcing; Bgeigie; Geiger Counters; Kickstarter; Sustainability; Sustainable Business And Innovation; Design; Energy Generation; Social Entrepreneurship; Human Capital; Innovation and Invention; Crisis Management; Organizational Structure; Organizational Design; Information Technology; Business Model; Energy Industry; Technology Industry; Japan; North and Central America; Europe

Citation

Bernstein, Ethan, and Stephanie Marton. "Safecast: Bootstrapping Human Capital to Big Data." Harvard Business School Case 419-033, October 2018.
  • Educators

About The Author

Ethan S. Bernstein

Organizational Behavior
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More from the Authors
  • Buurtzorg By: Ethan Bernstein, Tatiana Sandino, Joost Minnaar and Annelena Lobb
  • Uncovering the Mitigating Psychological Response to Monitoring Technologies: Police Body Cameras Not Only Constrain but Also Depolarize By: Shefali V. Patil and Ethan Bernstein
  • Winning Business at Russell Reynolds (B) By: Ethan Bernstein and Cara Mazzucco
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