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  • November 2018
  • Case
  • HBS Case Collection

frog design

By: Srikant M. Datar and Caitlin N. Bowler
  • Format:Multimedia
  • | Language:English
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Abstract

The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths on Manhattan’s city streets, through a joint venture between frog design and a venture-backed firm LQD WiFi. The case explores the complexity of the design and development process and offers lessons on designing products and services that meet end users’ needs as well as the engagement processes that produce them. The case also explores how the partners' innovative venture model allowed for a working relationship far more responsive and flexible than the typical fee-for-service firm-client model.

Keywords

Innovation; Prototyping; User Experience Design; Design Heuristics; Telecommunications; Urban Systems; Communication Technology; Urban Scope; Innovation and Invention; Design; Product Development

Citation

Datar, Srikant M., and Caitlin N. Bowler. "frog design." Harvard Business School Multimedia/Video Case 118-707, November 2018.
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About The Author

Srikant M. Datar

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Related Work

    • September 2018
    • Faculty Research

    frog design

    By: Srikant M. Datar and Caitlin N. Bowler
Related Work
  • frog design By: Srikant M. Datar and Caitlin N. Bowler
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