frog design

The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths on Manhattan’s city streets, through a joint venture between frog design and a venture-backed firm LQD WiFi. The case explores the complexity of the design and development process and offers lessons on designing products and services that meet end users’ needs as well as the engagement processes that produce them. The case also explores how the partners' innovative venture model allowed for a working relationship far more responsive and flexible than the typical fee-for-service firm-client model.