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• Case | HBS Case Collection | April 2016 (Revised March 2019)

  Moleskine (A)

  Ryan Raffaelli, Raffaella Sadun and Kathy Qu

  Describes the founding and growth challenges facing Moleskine, an Italian-based consumer products company known for its oilcloth-covered notebooks once used by Ernest Hemingway and Vincent van Gogh. CEO Arrigo Berni and co-founder Maria Sebregondi aim to transform the company from a founder-led company to a professionally managed firm by expanding into new geographies, product categories, and distribution channels. They have also recently developed several strategic partnerships with Silicon Valley firms to expand into an array of digital products. However, after going public, stock prices continue to fluctuate below analysts' expectations, raising concerns about whether the company has grown too quickly. The leaders must now decide how to expand the firm's capabilities while continuing to preserve its organizational identity and creative culture.

  Keywords: Creative Industries; brand building; Digital Innovation; digital services and strategy; process improvement; culture; Identity Construction; innovation; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Organizational Culture; Innovation Strategy; Consumer Products Industry;

  Citation:

  Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (A)." Harvard Business School Case 716-407, April 2016. (Revised March 2019.)  View Details

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• Case | HBS Case Collection | February 2019

  Extend Fertility: Conceiving the Market for Egg Preservation (A)

  Debora L. Spar and Olivia Hull

  In April 2003, entrepreneur and MBA student Christy Jones was planning a new venture to help women preserve their fertility. Her company, Extend Fertility, would commercialize a technique known as egg freezing, in which a woman’s eggs were extracted and stored at low temperatures until she was ready to become a mother. To date, the emerging technology had mostly been used to preserve the fertility of cancer patients whose treatment course could damage their eggs. Jones’s business would target a massively broader population: healthy women wishing to postpone motherhood. Before Jones could launch Extend Fertility, she needed to answer two pressing questions. What, exactly, would an egg-freezing service be selling? And to whom?

  Keywords: Assisted reproduction; entrepreneur; health and wellness; fertility; infertility; Women's health; Creating markets; egg freezing; fertility clinic; Strategy; Demographics; Gender; Entrepreneurship; Health Care and Treatment; Innovation and Invention; Marketing; Science; Technology; Innovation Strategy; Technological Innovation; Commercialization; Science-Based Business; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Mission and Purpose; Personal Development and Career; Social Issues; Integration; Health; Ethics; Health Industry; United States;

  Citation:

  Spar, Debora L., and Olivia Hull. "Extend Fertility: Conceiving the Market for Egg Preservation (A)." Harvard Business School Case 719-019, February 2019.  View Details

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• Teaching Note | HBS Case Collection | February 2019

  Knowledge Sharing at REMA 1000

  Tatiana Sandino and Olivia Hull

  Teaching Note for HBS Nos. 118-007 and 118-072.

  Citation:

  Sandino, Tatiana, and Olivia Hull. "Knowledge Sharing at REMA 1000." Harvard Business School Teaching Note 119-081, February 2019.  View Details

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