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JetBlue: Relevant Sustainability Leadership (B)

By: George Serafeim
  • Format:Print
  • | Language:English
  • | Pages:3
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Abstract

The case outlines JetBlue's decision to disclose according to the Sustainability Accounting Standards Board (SASB) standards and the ESG metrics they began reporting. Data on resulting changes in institutional ownership are also provided.

Keywords

Sustainability; Metrics; Leadership And Change Management; Airlines; Innovation; Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Sustainability Reporting; Change Management; Leadership; Mission and Purpose; Financial Reporting

Citation

Serafeim, George, and David Freiberg. "JetBlue: Relevant Sustainability Leadership (B)." Harvard Business School Supplement 119-044, October 2018.

About The Author

George Serafeim

Accounting and Management
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