Publications
Publications
- October 2018
- HBS Case Collection
Fundraising at St. Camillus Hospital
By: Srikant M. Datar and Caitlin N. Bowler
Abstract
St. Camillus is a fictional non-profit hospital in rural Maine facing a serious budget deficit. As Director of Marketing, Victoria Stern is building a team to modernize the hospital fundraising efforts. An interview with a promising candidate, who is also a digital native, forces her to confront shifting attitudes toward issues of data and privacy across generations against the backdrop of continued cybercrime and data breaches within the healthcare industry. Students grapple with the tension between data as "useful" or private within an organization. In this context they explore the ethical issues they will face around data security and data governance in their roles as managers.
Keywords
Data Analysis; Data Privacy; Data Governance; Non-profit; Health Care; Fundraising; Data Security; Data And Data Sets; Safety; Governance; Ethics; Health Care And Treatment
Citation
Datar, Srikant M., and Caitlin N. Bowler. "Fundraising at St. Camillus Hospital." Harvard Business School Case 119-027, October 2018.
