Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2018
  • Case
  • HBS Case Collection

American Family Insurance and the Artificial Intelligence Opportunity

By: Rajiv Lal and Scott Johnson
  • Format:Print
  • | Language:English
  • | Pages:27
ShareBar

Keywords

Artificial Intelligence; Machine Learning; Automation; Analytics; American Family; American Family Insurance; Insurance; Business Organization; Transformation; Talent and Talent Management; Employee Relationship Management; Innovation Strategy; Job Cuts and Outsourcing; Risk and Uncertainty; Mobile and Wireless Technology; Technology Adoption; Internet and the Web; Applications and Software; Corporate Strategy; AI and Machine Learning; Digital Transformation; Insurance Industry; Technology Industry; Wisconsin

Citation

Lal, Rajiv, and Scott Johnson. "American Family Insurance and the Artificial Intelligence Opportunity." Harvard Business School Case 519-028, October 2018.
  • Educators

About The Author

Rajiv Lal

Marketing
→More Publications

More from the Authors

    • April 2025 (Revised May 2025)
    • Faculty Research

    Adobe: GenAI Opportunity or Threat?

    By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
    • December 2024 (Revised March 2025)
    • Faculty Research

    WayCool: Addressing Food Loss

    By: Rajiv Lal and Kairavi Dey
    • November 2024 (Revised January 2025)
    • Faculty Research

    Precision Agriculture at AGCO

    By: Rajiv Lal, Alicia Dadlani and Ai-Ling Jamila Malone
More from the Authors
  • Adobe: GenAI Opportunity or Threat? By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
  • WayCool: Addressing Food Loss By: Rajiv Lal and Kairavi Dey
  • Precision Agriculture at AGCO By: Rajiv Lal, Alicia Dadlani and Ai-Ling Jamila Malone
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.