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  • October 2018 (Revised May 2019)
  • Teaching Note
  • HBS Case Collection

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Joseph Fuller, Shikhar Ghosh and Monica Baraldi
  • Format:Print
  • | Language:English
  • | Pages:27
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Abstract

Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused TurboTax product. The new product —TurboTax Personal Pro—connects consumers with professional accountants online, allowing them to have their taxes prepared by a professional. The cycle of product development transpires within the larger, corporate context of Intuit, where founder Scott Cook has been attempting to transform the enterprise into a leaner, more innovative company. The case describes in detail the lean startup methods used by the new product team, and how their attempts bump up against the existing, entrenched systems and processes of the larger enterprise.

Keywords

Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry

Citation

Fuller, Joseph, Shikhar Ghosh, and Monica Baraldi. "Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs." Harvard Business School Teaching Note 319-045, October 2018. (Revised May 2019.)
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About The Authors

Joseph B. Fuller

Entrepreneurial Management
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Shikhar Ghosh

Entrepreneurial Management
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Related Work

    • October 2018 (Revised May 2019)
    • Faculty Research

    Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

    By: Joseph Fuller, Shikhar Ghosh and Monica Baraldi
Related Work
  • Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs By: Joseph Fuller, Shikhar Ghosh and Monica Baraldi
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