Intuit: Turbo Tax PersonalPro—A Tale of Two Entrepreneurs

Joseph  Fuller; Shikhar  Ghosh; Monica  Baraldi

Teaching Note | HBS Case Collection | October 2018

Intuit: Turbo Tax PersonalPro—A Tale of Two Entrepreneurs

by Joseph Fuller, Shikhar Ghosh and Monica Baraldi

Abstract

Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused TurboTax product. The new product —TurboTax Personal Pro—connects consumers with professional accountants online, allowing them to have their taxes prepared by a professional. The cycle of product development transpires within the larger, corporate context of Intuit, where founder Scott Cook has been attempting to transform the enterprise into a leaner, more innovative company. The case describes in detail the lean startup methods used by the new product team, and how their attempts bump up against the existing, entrenched systems and processes of the larger enterprise.

Keywords: Business Units; Business or Company Management; Software; Accounting; Product Development; Financial Services Industry;

Language: English

Format: Print

26 pages

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Citation:

Fuller, Joseph, Shikhar Ghosh, and Monica Baraldi. "Intuit: Turbo Tax PersonalPro—A Tale of Two Entrepreneurs." Harvard Business School Teaching Note 319-045, October 2018.

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Intuit: Turbo Tax PersonalPro—A Tale of Two Entrepreneurs

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