Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees

Anais  Thibault-Landry; Allan  Schweyer; Ashley V. Whillans

Article | Compensation & Benefits Review | September 2017

Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees

by Anais Thibault-Landry, Allan Schweyer and Ashley V. Whillans

Abstract

Given the struggle that many organizations face hiring and retaining talent in today's tight labor market, it is critical to understand how to effectively reward employees. To address this question, we review relevant evidence that explains the importance of workplace rewards and recognition. Based on a review and synthesis of the current literature, we make the case that organizations should move beyond salary and traditional cash rewards to place greater emphasis on non-pecuniary, tangible and intangible rewards and recognition initiatives. We further highlight the importance of aligning rewards with universal psychological needs. Finally, we discuss the need to conduct more research to understand when and for whom cash and non-cash rewards increase intrinsic motivation, organizational commitment, and optimal functioning in order to improve the design and implementation of existing reward programs.

Keywords: rewards; total reward strategies; incentives; recognition; motivation; psychological needs; Employees; Retention; Motivation and Incentives; Working Conditions;

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Citation:

Thibault-Landry, Anais, Allan Schweyer, and Ashley V. Whillans. "Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees." Compensation & Benefits Review 49, no. 4 (September 2017): 230–246.

Each year across North America, millions of graduates have to make tradeoffs between time and money as they plan their next steps. Despite the importance of these choices, we know surprisingly little about how people navigate major life decisions that involve making more money at the expense of having less time, and vice versa. Researchers asked more than 1,000 graduating college students in Canada whether they generally prioritized time or money. They found that students who prioritized time at graduation were happier and more satisfied with their careers 1 to 2 years later than those who prioritized money. They explored why that might be and how factors like financial security and student debt play a role in people’s decision-making and happiness.

Working Paper | HBS Working Paper Series | 2019

Connecting the Dots: Superordinate Framing Enhances the Value of Unimportant Tasks

Jaewon Yoon, A.V. Whillans and Ed O'Brien

Each day, people begrudgingly complete mundane tasks. Four experiments (N = 3,502; two pre-registered) reveal that a simple intervention—superordinate framing—can enhance people’s task experiences. In two initial experiments, working adults were asked to describe unimportant, meaningless work tasks. Some participants reflected on how these tasks acted like puzzle pieces, connecting with other tasks to achieve a broader purpose (superordinate condition). Others reflected on the broad purpose of the unimportant task (purpose condition) or were assigned to a no-framing control condition. Participants in the superordinate condition reported greater joy, meaning, and motivation from the task compared to participants assigned to the purpose or control conditions (Experiments 1-2). This effect was moderated by task type, such that superordinate (vs. purpose) framing increased the enjoyment of unimportant but not important tasks (Experiment 2). Two additional experiments replicated these findings using real-time work tasks, and generalized to two kinds of superordinate frames: superordinate framing enhanced participants’ task experience regardless of whether they reflected on how their own tasks fit together over time (i.e., how their work now will combine with their own future work) or how their own tasks fit with others’ tasks (i.e., how their work will combine with others’ work; Experiments 3-4). Participants who viewed their task through a superordinate lens also demanded a higher wage for participation—providing further evidence that they valued these tasks more (Experiment 4). These findings highlight a costless psychological intervention that can boost people’s enjoyment of otherwise mundane and demotivating tasks.

Keywords: superordinate framing; Employees; Motivation and Incentives; Goals and Objectives; Mission and Purpose; Perspective;

Citation:

Yoon, Jaewon, A.V. Whillans, and Ed O'Brien. "Connecting the Dots: Superordinate Framing Enhances the Value of Unimportant Tasks." Harvard Business School Working Paper, No. 20-011, July 2019. View Details

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Managers constantly encourage employees to think about why they do the work they do in order to give them a sense of purpose and fight against demotivation. But our latest research—with nearly 4,000 working adults in the U.S.—suggests that this hyperfocus on purpose can backfire. Constantly hearing messages about making an impact actually risks leading employees to ruminate about their work’s lack of impact. Building on Gestalt principles in psychology, we offer a solution: thinking about how seemingly unimportant work belongs to a set of tasks contributing to a broader goal (i.e., superordinate framing) could help employees see their true value.

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Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees

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