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Uninformed Consent

By: Leslie K. John
  • Format:Electronic
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Abstract

Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy?

Keywords

Personal Data; Privacy; Customers; Analytics and Data Science; Ethics; Governing Rules, Regulations, and Reforms

Citation

John, Leslie K. "Uninformed Consent." Special Issue on The Big Idea: Tracked. Harvard Business Review (website) (September–October 2018).
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About The Author

Leslie K. John

Negotiation, Organizations & Markets
→More Publications

More from the Author

    • March 2022
    • Marketing Letters

    When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms

    By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
    • February 2022
    • Preventative Medicine Reports

    Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap

    By: Sheri Volger, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia and Christina A. Roberto
    • November 2021
    • Psychological Science

    A Salient Sugar Tax Decreases Sugary Drink Buying

    By: Grant E. Donnelly, Paige Guge, Ryan Howell and Leslie John
More from the Author
  • When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
  • Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap By: Sheri Volger, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia and Christina A. Roberto
  • A Salient Sugar Tax Decreases Sugary Drink Buying By: Grant E. Donnelly, Paige Guge, Ryan Howell and Leslie John
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