Faculty & Research
Publications
Publications
  • Article
  • Harvard Business Review (website)

Uninformed Consent

By: Leslie K. John
  • Format:Electronic
ShareBar

Abstract

Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy?

Keywords

Personal Data; Privacy; Customers; Data And Data Sets; Ethics; Governing Rules, Regulations, And Reforms

Citation

John, Leslie K. "Uninformed Consent." Special Issue on The Big Idea: Tracked. Harvard Business Review (website) (September–October 2018).

About The Author

Leslie K. John

Negotiation, Organizations & Markets
More Publications

More from the Author