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Uninformed Consent

By: Leslie K. John
  • Format:Electronic
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Abstract

Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy?

Keywords

Personal Data; Privacy; Customers; Analytics and Data Science; Ethics; Governing Rules, Regulations, and Reforms

Citation

John, Leslie K. "Uninformed Consent." Special Issue on The Big Idea: Tracked. Harvard Business Review (website) (September–October 2018).
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About The Author

Leslie K. John

Negotiation, Organizations & Markets
→More Publications

More from the Author

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    Measuring the Prevalence of Sensitive Behaviors

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    The Agreeable Revealer: Personality Correlates of Self-Disclosure

    By: Elinora Pentcheva and Leslie John
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    Should I Stay or Should I Disclose? How Omission Bias Guides Our Disclosure Decisions

    By: Elinora Pentcheva and Leslie John
More from the Author
  • Measuring the Prevalence of Sensitive Behaviors By: Tamar Krishnamurti and Leslie John
  • The Agreeable Revealer: Personality Correlates of Self-Disclosure By: Elinora Pentcheva and Leslie John
  • Should I Stay or Should I Disclose? How Omission Bias Guides Our Disclosure Decisions By: Elinora Pentcheva and Leslie John
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