Publications
Publications
- Harvard Business Review (website)
Uninformed Consent
By: Leslie K. John
Abstract
Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy?
Keywords
Personal Data; Privacy; Customers; Data and Data Sets; Ethics; Governing Rules, Regulations, and Reforms
Citation
John, Leslie K. "Uninformed Consent." Special Issue on The Big Idea: Tracked. Harvard Business Review (website) (September–October 2018).
About The Author
