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Uninformed Consent

By: Leslie K. John
  • Format:Electronic
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Abstract

Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy?

Keywords

Personal Data; Privacy; Customers; Analytics and Data Science; Ethics; Governing Rules, Regulations, and Reforms

Citation

John, Leslie K. "Uninformed Consent." Special Issue on The Big Idea: Tracked. Harvard Business Review (website) (September–October 2018).
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About The Author

Leslie K. John

Negotiation, Organizations & Markets
→More Publications

More from the Author

    • November 2022
    • Psychological Science

    Opportunity Neglect: An Aversion to Low-probability Gains

    By: Emily Prinsloo, Kate Barasz, Leslie K. John and Michael I. Norton
    • August 2022
    • Journal of Marketing Research (JMR)

    The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

    By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
    • March 2022
    • Marketing Letters

    When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms

    By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
More from the Author
  • Opportunity Neglect: An Aversion to Low-probability Gains By: Emily Prinsloo, Kate Barasz, Leslie K. John and Michael I. Norton
  • The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
  • When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
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