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Uninformed Consent

By: Leslie K. John
  • Format:Electronic
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Abstract

Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy?

Keywords

Personal Data; Privacy; Customers; Data And Data Sets; Ethics; Governing Rules, Regulations, And Reforms

Citation

John, Leslie K. "Uninformed Consent." Special Issue on The Big Idea: Tracked. Harvard Business Review (website) (September–October 2018).
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About The Author

Leslie K. John

Negotiation, Organizations & Markets
→More Publications

More from the Author

    • November–December 2020
    • Marketing Science

    Lifting the Veil: The Benefits of Cost Transparency

    By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
    • 2020
    • Faculty Research

    The Bulletproof Glass Effect: When Privacy Notices Backfire

    By: Aaron R. Brough, David A. Norton and Leslie John
    • 2020
    • Faculty Research

    Exploration in Behavioral Science

    By: Hanne Collins, A.V. Whillans and Leslie John
More from the Author
  • Lifting the Veil: The Benefits of Cost Transparency By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
  • The Bulletproof Glass Effect: When Privacy Notices Backfire By: Aaron R. Brough, David A. Norton and Leslie John
  • Exploration in Behavioral Science By: Hanne Collins, A.V. Whillans and Leslie John
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