|
Case HBS Case Collection October 2018 BreezoMeter: Making Air Pollution Data Actionable |
The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus on given resource constraints. Should they focus on the current top segments and cease marketing and customization efforts for other verticals or market the venture's product broadly? How should it price its product for different uses in different markets?
Keywords: Startups; Entrepreneurship; Business Startups; Pollution and Pollutants; Data and Data Sets; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States;
Cespedes, Frank V., Allison M. Ciechanover, and Margot Eiran. "BreezoMeter: Making Air Pollution Data Actionable." Harvard Business School Case 819-058, October 2018.
