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  • September 2018 (Revised April 2019)
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AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)

By: Henry McGee and Aldo Sesia
  • Format:Print
  • | Language:English
  • | Pages:33
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Abstract

In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie theater chain, AMC Entertainment, is employing an aggressive strategy to bolster the moviegoing experience by adding new amenities including plush reclining seats, reserved seating, and upscale food and beverage options. He is also placing a special emphasis on expansion overseas where the market is growing. Will his actions allow the company to successfully compete in a mature industry under assault by new digital competitors? With the growing popularity of entertainment subscription services like Netflix and Spotify, should AMC adopt a similar business model?

Keywords

Exhibitors; Movies; Film Entertainment; Disruptive Innovation; Consumer Behavior; Competitive Strategy; Expansion; Global Range; Business Model; Motion Pictures and Video Industry

Citation

McGee, Henry, and Aldo Sesia. "AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)." Harvard Business School Case 319-024, September 2018. (Revised April 2019.)
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About The Author

Henry W. McGee

Entrepreneurial Management
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Related Work

    • September 2018
    • Faculty Research

    AMC Entertainment: Creating a Spectacular Moviegoing Experience (B)

    By: Henry McGee and Aldo Sesia
    • September 2018 (Revised April 2019)
    • Faculty Research

    AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)

    By: Henry McGee and Aldo Sesia
    • September 2019
    • Faculty Research

    AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)

    By: Henry McGee and Aldo Sesia
Related Work
  • AMC Entertainment: Creating a Spectacular Moviegoing Experience (B) By: Henry McGee and Aldo Sesia
  • AMC Entertainment: Creating a Spectacular Moviegoing Experience (A) By: Henry McGee and Aldo Sesia
  • AMC Entertainment: Creating a Spectacular Moviegoing Experience (A) By: Henry McGee and Aldo Sesia
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