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Kate Spade New York: Will Expansion Deepen or Dilute the Brand?

By: Keith Wilcox and Eva Ascarza
  • Format:Print
  • | Language:English
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Citation

Wilcox, Keith, and Eva Ascarza. "Kate Spade New York: Will Expansion Deepen or Dilute the Brand?" Columbia CaseWorks Series. 2015.

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Eva Ascarza

Marketing
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