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• Teaching Note | HBS Case Collection | November 2019

  The Bundesliga in the U.S.

  Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer

  This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on numerous case exhibits that provide detailed information on revenues, broadcast markets, other international leagues, and the U.S. professional and college sports environment, as well as Bundesliga’s structure, brand vision, and value chain elements.

  Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States;

  Citation:

  Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Teaching Note 920-305, November 2019.  View Details

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• Chapter | The Sport Business Handbook | 2019

  Commentary: 'Sport Business in the Classroom'

  Stephen A. Greyser

  Citation:

  Greyser, Stephen A. "Commentary: 'Sport Business in the Classroom'." In The Sport Business Handbook: Insights from 100+ Leaders Who Shaped 50 Years of the Industry, edited by Rick Horrow, 26–32. Champaign, IL: Human Kinetics, Inc., 2019.  View Details

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• Case | HBS Case Collection | September 2018 (Revised March 2019)

  Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning

  Stephen A. Greyser and Michael Mondello

  Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of brand-building and community commitment. Strategic philanthropy is unusual in sport. Tampa Bay is historically a non-traditional hockey market. The case has substantial comparative team and league data.

  Keywords: Brands and Branding; Philanthropy and Charitable Giving; Business and Community Relations; Sports Industry; Tampa;

  Citation:

  Greyser, Stephen A., and Michael Mondello. "Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning." Harvard Business School Case 919-403, September 2018. (Revised March 2019.)  View Details

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