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  • August 2018 (Revised February 2022)
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Lexoo: Building a Long-Lasting Platform

By: Chiara Farronato and Elena Corsi
  • Format:Print
  • | Language:English
  • | Pages:31
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Abstract

Daniel van Binsbergen, Lexoo’s CEO, and web developer Chris O’Sullivan, CTO, had set up Lexoo, a UK legal marketplace, to help small and medium enterprises (SME) find legal advice at low prices. Lexoo had recently invested in a new vertical focused on larger companies. The latter had more repeated business and the value of their jobs was higher. Lexoo could become their “go-to” place across a broad range of legal needs. Nevertheless, they also required a more personalized approach. Van Binsbergen hesitated whether Lexoo should increase its focus on the new vertical or not.

Keywords

Marketplaces; Legal Services; Growth Strategy; Technology Ventures; Service Operations; Digital Platforms; Marketplace Matching; Growth and Development Strategy; Legal Services Industry; United Kingdom

Citation

Farronato, Chiara, and Elena Corsi. "Lexoo: Building a Long-Lasting Platform." Harvard Business School Case 619-019, August 2018. (Revised February 2022.)
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About The Author

Chiara Farronato

Technology and Operations Management
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Related Work

    • September 2018 (Revised October 2018)
    • Faculty Research

    Lexoo: Building a Long-Lasting Platform

    By: Chiara Farronato and Elena Corsi
    • July 2019
    • Faculty Research

    Lexoo: Building a Long-Lasting Platform Video Supplement

    By: Chiara Farronato and Elena Corsi
    • July 2019 (Revised March 2022)
    • Faculty Research

    Lexoo: Building a Long-Lasting Platform

    By: Chiara Farronato and Elena Corsi
    • August 2018 (Revised February 2022)
    • Faculty Research

    Lexoo: Building a Long-Lasting Platform

    By: Chiara Farronato and Elena Corsi
Related Work
  • Lexoo: Building a Long-Lasting Platform By: Chiara Farronato and Elena Corsi
  • Lexoo: Building a Long-Lasting Platform Video Supplement By: Chiara Farronato and Elena Corsi
  • Lexoo: Building a Long-Lasting Platform By: Chiara Farronato and Elena Corsi
  • Lexoo: Building a Long-Lasting Platform By: Chiara Farronato and Elena Corsi
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