Publications
Publications
- August 2018 (Revised February 2022)
- HBS Case Collection
Lexoo: Building a Long-Lasting Platform
By: Chiara Farronato and Elena Corsi
Abstract
Daniel van Binsbergen, Lexoo’s CEO, and web developer Chris O’Sullivan, CTO, had set up Lexoo, a UK legal marketplace, to help small and medium enterprises (SME) find legal advice at low prices. Lexoo had recently invested in a new vertical focused on larger companies. The latter had more repeated business and the value of their jobs was higher. Lexoo could become their “go-to” place across a broad range of legal needs. Nevertheless, they also required a more personalized approach. Van Binsbergen hesitated whether Lexoo should increase its focus on the new vertical or not.
Keywords
Marketplaces; Legal Services; Growth Strategy; Technology Ventures; Service Operations; Digital Platforms; Marketplace Matching; Growth and Development Strategy; Legal Services Industry; United Kingdom
Citation
Farronato, Chiara, and Elena Corsi. "Lexoo: Building a Long-Lasting Platform." Harvard Business School Case 619-019, August 2018. (Revised February 2022.)