The Reputation of the 'World's Most Prestigious Award': The Nobel Prize
A comprehensive treatment of classroom use of the case on issues affecting the reputation of the Nobel Prize (9-919-401). These encompass a global outreach initiative, the variety of entities that speak for the Prizes, the impact of new high-value awards, and a troubling incident affecting the reputation of a partner organization. All impact on the Nobel Foundation’s key role to safeguard the reputation of the Prizes. The “essence of the brand” is a focus.
Keywords: Nobel Prize; Reputation; Brands and Branding;
Citation:
Greyser, Stephen A., and Mats Urde. "The Reputation of the 'World's Most Prestigious Award': The Nobel Prize." Harvard Business School Teaching Note 919-402, September 2018. View Details
