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  • September 2018
  • Case
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The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

Nobel Foundation leadership is addressing a range of issues related to its key role to safeguard the reputation of the Nobel Prizes. Included are outreach to global audiences, the variety of sources of communications about the Prizes, the advent of new high-value awards, and the effects on the Nobel brand of recent troubling events in partner organizations. The “essence of the brand” is a focus. Includes brand reputation survey information.

Keywords

Nobel Prize; Reputation; Brands and Branding; Management

Citation

Greyser, Stephen A., and Mats Urde. "The Reputation of the 'World's Most Prestigious Award': The Nobel Prize." Harvard Business School Case 919-401, September 2018.
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About The Author

Stephen A. Greyser

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Related Work

    • September 2018
    • Faculty Research

    The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

    By: Stephen A. Greyser and Mats Urde
Related Work
  • The Reputation of the 'World's Most Prestigious Award': The Nobel Prize By: Stephen A. Greyser and Mats Urde
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