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The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde
  • Format:Print
  • | Language:English
  • | Pages:13
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Abstract

A comprehensive treatment of classroom use of the case on issues affecting the reputation of the Nobel Prize (9-919-401). These encompass a global outreach initiative, the variety of entities that speak for the Prizes, the impact of new high-value awards, and a troubling incident affecting the reputation of a partner organization. All impact on the Nobel Foundation’s key role to safeguard the reputation of the Prizes. The “essence of the brand” is a focus.

Keywords

Nobel Prize; Reputation; Brands and Branding

Citation

Greyser, Stephen A., and Mats Urde. "The Reputation of the 'World's Most Prestigious Award': The Nobel Prize." Harvard Business School Teaching Note 919-402, September 2018.

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