Publications
Publications
- July 2018
- HBS Case Collection
Cumplo.com
By: Frank V. Cespedes
Abstract
Teaching Note for HBS No. 818-039. Teaching Note for HBS No. 818-039. Cumplo is a Chilean-based fin-tech startup that provides investors and small businesses with opportunities to access loans and investments in ways distinct from traditional financial institutions in the region. The case focuses on issues facing the founders as they seek to scale the business. The teaching note discusses: generic growth options facing the venture (growth via entry into new geographical markets, via partnerships, via new customer types, and/or via introducing new products and services to its current customers); the key issues and requirements inherent in each option; sales and marketing efforts in a platform business which must balance supply and demand between borrowers and investors; and the trade-offs facing entrepreneurs in a venture that seeks to optimize valuation and exit options while delivering on its original social-mission goal of providing better access to capital to an under-served group.
Keywords
Fintech; Alternative Finance; Crowdfunding; Crowdlending; Marketing Strategy; Growth and Development Strategy; Social Entrepreneurship; Expansion; Financial Services Industry; Latin America; South America; Chile
Citation
Cespedes, Frank V. "Cumplo.com." Harvard Business School Teaching Note 819-037, July 2018.