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  • August 2018 (Revised February 2019)
  • Case
  • HBS Case Collection

Shindigz

By: Frank Cespedes
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an historically premium-priced strategy in an ecommerce environment where promotions and discounts have become the norm. The case concerns the interaction of branding, channel, and pricing in a firm as well as the impact of Amazon Prime on consumer expectations for “free” shipping from vendors.

Keywords

Ecommerce; Pricing; Price; Strategy; Decision Making; Brands and Branding; Distribution Channels; E-commerce; Consumer Products Industry

Citation

Cespedes, Frank. "Shindigz." Harvard Business School Case 819-010, August 2018. (Revised February 2019.)

About The Author

Frank V. Cespedes

Entrepreneurial Management
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