Publications
Publications
- August 2018 (Revised February 2019)
- HBS Case Collection
Shindigz
By: Frank Cespedes
Abstract
Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an historically premium-priced strategy in an ecommerce environment where promotions and discounts have become the norm. The case concerns the interaction of branding, channel, and pricing in a firm as well as the impact of Amazon Prime on consumer expectations for “free” shipping from vendors.
Keywords
Ecommerce; E-commerce; Pricing; Price; Strategy; Decision Making; Brands and Branding; Distribution Channels; Consumer Products Industry
Citation
Cespedes, Frank. "Shindigz." Harvard Business School Case 819-010, August 2018. (Revised February 2019.)
About The Author
