Publications
Publications
- August 2018 (Revised April 2019)
- HBS Case Collection
Jackie Taylor: The Black Ensemble Theater
By: Steven Rogers and Dan Perkins
Abstract
Jackie Taylor, an African American social entrepreneur, founded the Black Ensemble Theater in 1976. Since the ensemble’s inception, she has rented spaces where her group performed original musicals about black entertainers including Nina Simone, Etta James, and Marvin Gaye. After over a quarter century of success with this model, where she paid as much as $144,000 in annual rent, Jackie must decide whether to continue renting, proceed with the building of a new theater that will cost at least $15 million or delay it until the economy is better for fundraising. In addition to the decision regarding the facility, Jackie must also answer strategic questions regarding the future. Her audience is loyal but aging. What can she do to maintain this customer base, while attempting to attract a younger following?
Keywords
Theatre-company; Theatre Expansion; Theatre And Community; Black Theatre; Theater Entertainment; Buildings and Facilities; Strategic Planning; Decision Choices and Conditions; Entertainment and Recreation Industry; Chicago
Citation
Rogers, Steven, and Dan Perkins. "Jackie Taylor: The Black Ensemble Theater." Harvard Business School Case 319-013, August 2018. (Revised April 2019.)