BlackBuck (A)

The case presents the challenges of scaling an asset-heavy company (that relies on its operations). It highlights how decisions on the early team impact a company’s ability to scale, linkage between growth and cash flows, as well the organizational impact of high growth. Rajesh Yabaji, Chanakya Hridaya, and B. Ramasubramaniam (Subbu) came together to create BlackBuck, with an aim to reduce inefficiencies in the movement of freight in India. A disconnect between the shippers (demand) and truck owners (supply), had created a layer of intermediaries (brokers) for transporting goods. The founders saw an opportunity in creating an online marketplace for freight—and uniting the truckers and shippers. Following its launch in April 2015, BlackBuck witnessed relentless growth and one year later, its revenue was on track to exceed the forecast by 300 percent. BlackBuck had operations in 200 locations across India and a team of over 1,000 people. The company had raised two rounds of funding (totaling $30 million) from solid investors. However, it was not clear that the business was profitable. Rapid scale had come at a cost. In June 2016, BlackBuck had $5 million in the bank and two months of runway. BlackBuck’s focus had been on raising capital and hiring operational staff to manage the complex service delivery for customers. There was a near absence of strong processes for internal operations such as HR, accounting, credit, invoicing, and collections. During this financial crunch, Flipkart (India’s e-commerce unicorn) offered BlackBuck $20 million in convertible debt that could potentially tide over the company’s short-term losses. The founders wondered whether they should change the approach to growth: Should they slow it down temporarily or maintain the growth rate (and fix operational issues)? There was a high probability that BlackBuck's cash balances would fall to zero. Given that scenario, taking Flipkart's money could save BlackBuck—but at the risk of losing control.