Publications
Publications
- July 2018
- HBS Case Collection
Verizon 2018
By: Rosabeth Moss Kanter and Jonathan Cohen
Abstract
Teaching Note for HBS No. 318-114. In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed, and position it as a leader in a 5G world. This Teaching Note assists classroom instructors in the teaching of Verizon 2018, a Harvard Business School case about the company's transformation.
Keywords
Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Organizational Culture; Telecommunications Industry; Media and Broadcasting Industry; United States
Citation
Kanter, Rosabeth Moss, and Jonathan Cohen. "Verizon 2018." Harvard Business School Teaching Note 319-031, July 2018.