Publications
Publications
- July 2018
- HBS Case Collection
Leading Open Innovation at BT
By: Amy C. Edmondson, Jean-François Harvey and Johnathan R. Cromwell
Abstract
This case focuses on the genesis and development of the open innovation unit at BT, the strategic value of the unit, and its operating model. As the business environment becomes increasingly dynamic and firms are pressured to achieve faster innovation rates, there may be accompanying shifts in the way they pursue innovation. This case illustrates the challenges that this poses to large corporations as well as the key activities the open innovation unit engages in to deal with them. In particular, it must manage relationships with various stakeholders to leverage the value of matching external ideas and technologies with internal resources and capabilities. The case poses the question: Should the open innovation unit fully incubate some ideas, instead of always seeking partnership with commitment from a customer-facing unit?
Keywords
Collaboration; Open Innovation; Inter-organizational Relationships; Organizational Culture; Collaborative Innovation and Invention; Innovation and Management; Information Technology Industry; Technology Industry; United Kingdom; United States
Citation
Edmondson, Amy C., Jean-François Harvey, and Johnathan R. Cromwell. "Leading Open Innovation at BT." Harvard Business School Case 619-013, July 2018.