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  • July 2018 (Revised August 2018)
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Project Helios: Harvesting the Sun

By: Mark Egan and E. Scott Mayfield
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

Aware of the impact that modern society was having on the environment, Ashley Telkes had always tried to be cognizant of her own impact on the environment and to take reasonable steps to mitigate her own effects. Having already implemented a number of passive measures to minimize her “carbon footprint,” Telkes must now confront the bigger decision of whether or not to invest in solar panels to generate electricity for her home. Although pre-disposed to pursue environmentally friendly alternatives, the project entailed significant up-front expenses and Telkes could not afford to make a poor financial decision. Telkes must assess the financial merits of the project, as well as understand the regulatory and technological risks associated with going forward or choosing to delay.

Keywords

Renewable Energy; Personal Finance; Decision Making; Environmental Sustainability

Citation

Egan, Mark, and E. Scott Mayfield. "Project Helios: Harvesting the Sun." Harvard Business School Case 219-009, July 2018. (Revised August 2018.)
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About The Authors

Mark L. Egan

Finance
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E. Scott Mayfield

Finance
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Related Work

    • July 2018 (Revised August 2018)
    • Faculty Research

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    Project Helios: Harvesting the Sun

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    • April 2023
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Related Work
  • Project Helios: Harvesting the Sun By: Mark Egan and E. Scott Mayfield
  • Project Helios: Harvesting the Sun By: Mark Egan and E. Scott Mayfield
  • Project Helios: Harvesting the Sun By: Mark Egan and Scott Mayfield
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