Innovation and Business in Emerging Markets
The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. The case is focused on the issue of innovation in emerging markets from a business perspective. It considers the nature of innovation, the challenges of accessing knowhow and technology, and leapfrogging. The Video Supplement to the case contains short excerpts from eleven business leaders in India, Kenya, Malaysia, Peru, South Africa, Sudan, Turkey, and the United Arab Emirates addressing these issues.
Keywords: oral history; Innovation and Invention; Business Ventures; Emerging Markets; Problems and Challenges;
Citation:
Jones, Geoffrey, Tarun Khanna, Nataliya Langburd Wright, and Morgan Spencer. "Innovation and Business in Emerging Markets." Harvard Business School Case 319-110, April 2019. (Revised July 2019.) View Details