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  • June 2018
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The Grommet in 2018

By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg
  • Format:Print
  • | Language:English
  • | Pages:30
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Abstract

The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched The Grommet Wholesale, a similar platform targeting retailers. Was this the best way to capture more of the value the company created for makers?

Keywords

Retail; Value Capture; Internet and the Web; Entrepreneurship; Product Launch; Value; Retail Industry

Citation

Applegate, Lynda M., Karen Gordon Mills, and Lena Goldberg. "The Grommet in 2018." Harvard Business School Case 818-132, June 2018.
  • Educators

About The Authors

Lynda M. Applegate

Entrepreneurial Management
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Karen Mills

General Management
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More from the Authors

    • April 2022
    • Faculty Research

    Andonix: Building Businesses in Turbulent Times

    By: Lynda M. Applegate and Ankita Panda
    • March 2022 (Revised April 2022)
    • Faculty Research

    Pittsburgh: A Successful City?

    By: Karen Mills, Caroline Elkins, Vikram Gandhi, Gabriella Elanbeck and Zeke Gillman
    • March 2022 (Revised April 2022)
    • Faculty Research

    Newsweek: Leading a Transformation

    By: Lynda M. Applegate
More from the Authors
  • Andonix: Building Businesses in Turbulent Times By: Lynda M. Applegate and Ankita Panda
  • Pittsburgh: A Successful City? By: Karen Mills, Caroline Elkins, Vikram Gandhi, Gabriella Elanbeck and Zeke Gillman
  • Newsweek: Leading a Transformation By: Lynda M. Applegate
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