The Grommet in 2018

Lynda M. Applegate; Karen Gordon Mills; Lena  Goldberg

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Case | HBS Case Collection | June 2018

The Grommet in 2018

by Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg

Abstract

The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched The Grommet Wholesale, a similar platform targeting retailers. Was this the best way to capture more of the value the company created for makers?

Keywords: entrepreneurship; product launch; retail; Value Capture; Online Technology; Entrepreneurship; Product Launch; Value; Retail Industry;

Language: English

Format: Print

30 pages

Educators

Citation:

Applegate, Lynda M., Karen Gordon Mills, and Lena Goldberg. "The Grommet in 2018." Harvard Business School Case 818-132, June 2018.

About the Authors

Lynda M. Applegate

Baker Foundation Professor, Sarofim-Rock Professor of Business Administration, Emerita

Entrepreneurial Management

General Management

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Karen Mills

Senior Fellow

General Management

Entrepreneurial Management

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Lena G. Goldberg

Senior Lecturer of Business Administration

General Management

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Case | HBS Case Collection | October 2018 (Revised December 2018)

Endeavor Turns 20

Lynda M. Applegate

Citation:
Applegate, Lynda M. "Endeavor Turns 20." Harvard Business School Case 819-056, October 2018. (Revised December 2018.) View Details

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Teaching Plan | HBS Case Collection | September 2018

Eastern Bank: Innovating Through Eastern Labs

Karen Mills, Dennis Campbell and Aaron Mukerjee

Teaching Note for HBS No. 318-068.

Citation:
Mills, Karen, Dennis Campbell, and Aaron Mukerjee. "Eastern Bank: Innovating Through Eastern Labs." Harvard Business School Teaching Plan 319-037, September 2018. View Details

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Case | HBS Case Collection | July 2018 (Revised August 2018)

Rocky Mountain Condiments: Close Encounters with the Legal System for the First Time

Lena G. Goldberg

The founder of a Colorado start-up focused on developing a line of condiments confronts a host of legal issues that threaten the viability of her young enterprise. She is suing a co-packer for, among other things, breach of contract, theft of recipes and trade secrets, conversion of finished inventory, and unfair business practices; she has been served with a so-called demand letter alleging that an on-line purchaser has been harmed by her fraudulent and deceptive practice of selling an improperly labeled product; and, just as an opportunity arises to distribute her products via a grocery chain in Canada, her significant other claims an ownership interest in her new company. The founder contemplates whether she might be better off just leaving her problems behind in the U.S. and starting over in Canada. The case is designed to be taught as the opening case in a course on law, management, and entrepreneurship and highlights some of the basic areas of law – jurisdiction, contracts, torts, intellectual property, unfair business practices, consumer protection—with which managers should be familiar. The case also introduces the role of lawyers and raises issues of how to deal with lawyers and which lawyers are the right lawyers for particular types of problems. It is intended to present a management issue that will both prompt student discussion of strategies for resolving legal issues faced by both start-ups and mature businesses and also to set the stage for topics discussed in more detail later in the course. It can be taught with the Note, “Legal Aspects of Product Launch.”

Keywords: law; Law and Regulation; start-ups; Founders' agreements; Cross-Border Jurisdiction; contracts; Torts; consumer protection; Non-disclosure Agreements; Intellectual Property Protection; fraud; Legal Remedies; Law; Lawsuits and Litigation; Laws and Statutes; Business Startups; Contracts; Intellectual Property; Food and Beverage Industry;

Citation:
Goldberg, Lena G. "Rocky Mountain Condiments: Close Encounters with the Legal System for the First Time." Harvard Business School Case 319-029, July 2018. (Revised August 2018.) View Details

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The Grommet in 2018

Abstract

Citation:

About the Authors

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