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Publications
  • June 2018
  • Case
  • HBS Case Collection

The Grommet in 2018

By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg
  • Format:Print
  • | Language:English
  • | Pages:30
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Abstract

The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched The Grommet Wholesale, a similar platform targeting retailers. Was this the best way to capture more of the value the company created for makers?

Keywords

Retail; Value Capture; Internet and the Web; Entrepreneurship; Product Launch; Value; Retail Industry

Citation

Applegate, Lynda M., Karen Gordon Mills, and Lena Goldberg. "The Grommet in 2018." Harvard Business School Case 818-132, June 2018.

About The Authors

Lynda M. Applegate

Entrepreneurial Management
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Karen Mills

General Management
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