Teaching Note | HBS Case Collection | June 2018

Sandra Brown Goes Digital

by Rosabeth Moss Kanter and Jonathan Cohen

Abstract

As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This Teaching Note presents strategies for teaching the Sandra Brown case series, which follows Brown's career at NIN Biotech and describes the challenges she faced as a change agent, working to promote gender equality and improve quality within the company and build a movement around a new drug developed to fight cancer externally. Teaching Note for HBS Nos. 318-082, 318-083, and 318-084.

Keywords: change leadership; change management; digital; engagement; stakeholder engagement; grassroots movement; Organizational Change and Adaptation; quality; health care industry; management; career path; innovation; Leading Change; Management; Innovation and Management; Personal Development and Career; Organizational Change and Adaptation; Quality;

Language: English Format: Print 21 pages Purchase

Citation:

Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital." Harvard Business School Teaching Note 318-156, June 2018.

About the Author

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Rosabeth M. Kanter
Ernest L. Arbuckle Professor of Business Administration
General Management

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