More from these Authors

• Book | 2020

  Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You

  Frances X. Frei and Anne Morriss

  When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies.
  
  We offer a different worldview. We argue that this popular leadership advice glosses over the most important thing you do as a leader: Build others up. Leadership isn’t about you. It’s about how effective you are at empowering other people—and making sure that this impact endures even in your absence. We show through inspiring stories from ancient Rome to Silicon Valley, the origins of great leadership are found, paradoxically, not in worrying about your own status and advancement, but in the unrelenting focus on other people’s potential.
  
  Unleashed​ provides radical advice for the practice of leadership today. Showing how the boldest, most effective leaders use a special combination of trust, love, and belonging to create spaces where other people can excel, we offer practical, battle-tested tools—based on our work in companies such as Uber, Riot Games, and others—along with interviews and stories from our own personal experience to make these ideas come alive. This book is your indispensable guide for unleashing greatness in other people...and, ultimately, in yourself.

  Keywords: leadership skills; belonging; Leadership; Management Skills; Trust; Organizational Culture;

  Citation:

  Frei, Frances X., and Anne Morriss. Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You. Boston: Harvard Business Review Press, 2020.  View Details

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• Teaching Note | HBS Case Collection | March 2020

  Super Bowl Storytelling

  Shelle Santana and Jill Avery

  Citation:

  Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Teaching Note 520-096, March 2020.  View Details

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• Article | Journal of Retailing | March 2020

  The Role of Numbers in the Customer Journey

  Shelle Santana, Manoj Thomas and Vicki Morwitz

  At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand names, health and nutrition information, financial information, time-related information, and others. This manuscript provides a review of the vast array of numerical information presented to consumers at different stages of the customer journey. It also identifies several different types of judgment strategies that consumers use to evaluate numeric information. It includes a discussion of how consumers use these judgment strategies during the pre-purchase, purchase, and post-purchase stages of the customer journey, highlighting unanswered questions that identify new research opportunities. Implications for practice and research are identified.

  Keywords: numbers; heuristics; numerical cognition; pricing; customer journey; Information; Consumer Behavior;

  Citation:

  Santana, Shelle, Manoj Thomas, and Vicki Morwitz. "The Role of Numbers in the Customer Journey." Journal of Retailing 96, no. 1 (March 2020): 138–154.  View Details

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