Ray White is an Australian real estate business that has been owned and operated by the White family for four generations. The business has expanded and prospered. However, as the industry faces new challenges and opportunities, how should the White family respond? This case also describes how the company has dealt with the COVID-19 crisis.
Keywords: Family Business; Entrepreneurship; Leadership; Disruption; Technology; Real Estate Industry; Australia;
Citation:
Groysberg, Boris, and Tricia Gregg. "Ray White." Harvard Business School Case 420-082, December 2019. (Revised July 2020.) View Details