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  • June 2018 (Revised November 2018)
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Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement

By: Julie Battilana, Lakshmi Ramarajan and Michael Norris
  • Format:Print
  • | Language:English
  • | Pages:29
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Abstract

In 2018, New York Times writer Nicholas Kristof and his wife, former Times writer Sheryl WuDunn (HBS ’86) who worked in finance, were planning for their next book. The couple’s earlier books had given rise to social movements around gender equity and poverty issues. They hoped the next book would be equally powerful. What should the book focus on? What additional content should they create to make sure their writing had an impact?

Keywords

Social Movement; Gender Equality; Writing; Social Issues; Gender; Equality and Inequality; Poverty; Books; Change; Leadership

Citation

Battilana, Julie, Lakshmi Ramarajan, and Michael Norris. "Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement." Harvard Business School Case 418-004, June 2018. (Revised November 2018.)
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About The Authors

Julie Battilana

Organizational Behavior
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Lakshmi Ramarajan

Organizational Behavior
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Related Work

    • June 2018 (Revised November 2018)
    • Faculty Research

    Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement

    By: Julie Battilana, Lakshmi Ramarajan and Michael Norris
    • April 2019
    • Faculty Research

    Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement (Abridged)

    By: Julie Battilana, Lakshmi Ramarajan and Michael Norris
    • December 2022
    • Faculty Research

    Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement

    By: Lakshmi Ramarajan, Julie Battilana and Rachel Tropp
Related Work
  • Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement By: Julie Battilana, Lakshmi Ramarajan and Michael Norris
  • Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement (Abridged) By: Julie Battilana, Lakshmi Ramarajan and Michael Norris
  • Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement By: Lakshmi Ramarajan, Julie Battilana and Rachel Tropp
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