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  • May 2018 (Revised July 2018)
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EY China (A): Strengthening Presence in a Critical Market

By: Ashish Nanda, Das Narayandas and Lisa Rohrer
  • Format:Print
  • | Language:English
  • | Pages:11
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Abstract

Soon after being named regional managing partner for Ernst & Young (EY) China in September 2009, Albert Ng reflects on the enormity of challenges facing EY China. Despite EY Global's commitment to the China practice, EY China’s growth agenda has been reversed, post global financial crisis. The smallest of the Big Four global accounting firms in China, EY China’s reputation has weakened in the market, morale of its professionals has plummeted, and it faces the threat of a major lawsuit. Ng is musing how to address all these challenges confronting EY China.

Keywords

Professional Services; International Management; Big Four; Strategy And Execution; Emerging Market; Strategy; Leadership; Global Range; Growth and Development Strategy; Emerging Markets; Accounting Industry; China

Citation

Nanda, Ashish, Das Narayandas, and Lisa Rohrer. "EY China (A): Strengthening Presence in a Critical Market." Harvard Business School Case 718-464, May 2018. (Revised July 2018.)
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About The Authors

Ashish Nanda

Strategy
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Das Narayandas

Marketing
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Related Work

    • May 2018 (Revised July 2018)
    • Faculty Research

    EY China (B): An Emerging Giant

    By: Ashish Nanda, Das Narayandas and Lisa Rohrer
    • May 2018 (Revised July 2018)
    • Faculty Research

    EY China (A): Strengthening Presence in a Critical Market

    By: Ashish Nanda, Das Narayandas and Lisa Rohrer
Related Work
  • EY China (B): An Emerging Giant By: Ashish Nanda, Das Narayandas and Lisa Rohrer
  • EY China (A): Strengthening Presence in a Critical Market By: Ashish Nanda, Das Narayandas and Lisa Rohrer
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