Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • June 2018
  • Case
  • HBS Case Collection

Relax (Boston): Innovating and Growing an Entrepreneurial Business

By: Paul Marshall and Carole Carlson
  • Format:Print
  • | Language:English
  • | Pages:11
ShareBar

Abstract

The Relax case traces the history of a massage services company from its founding in 2007 to mid-2017, when it is considering the best strategy for growth and an acquisition. The company's owner and top managers wonder how the firm should reorganize to cope with the challenges posed by the company's transformation from a small, independent operation to a professionally managed enterprise. This case illustrates the challenges of preparing for rapid growth. It covers issues of internal management and organization, as well as brand management decisions. Relax can be used in an entrepreneurial management or small business course. Because of the emphasis the company places on its brand, it may also be applicable for some marketing or brand management classes.

Keywords

Growth and Development Strategy; Growth Management; Acquisition; Brands and Branding; Entrepreneurship; Organizational Design

Citation

Marshall, Paul, and Carole Carlson. "Relax (Boston): Innovating and Growing an Entrepreneurial Business." Harvard Business School Brief Case 918-523, June 2018.
  • Educators
  • Purchase

About The Author

Paul W. Marshall

→More Publications

Related Work

    • June 2018
    • Faculty Research

    Relax (Boston): Innovating and Growing an Entrepreneurial Business (Brief Case)

    By: Paul Marshall and Carole Carlson
Related Work
  • Relax (Boston): Innovating and Growing an Entrepreneurial Business (Brief Case) By: Paul Marshall and Carole Carlson
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College