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  • June 2018 (Revised January 2019)
  • Background Note
  • HBS Case Collection

Visualizing Data & Effective Communication

By: Srikant M. Datar and Caitlin N. Bowler
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

This note explores three specific ways an analyst can use visualization. Section 1 considers visualization to explore data. Section 2 discusses visualization as a tool for developing a deeper understanding of trends and phenomena encoded in the data. Section 3 discusses the role visualization plays in communicating insights and compelling individuals to action. Here we argue that the most effective visualizations meet three criteria: they are (1) clear, (2) complete, and (3) information rich. Finally, Section 4 provides graphical guidelines for making effective visualization.

Keywords

Data Visualization; Graphical Guidelines; Charts; Analytics and Data Science; Communication

Citation

Datar, Srikant M., and Caitlin N. Bowler. "Visualizing Data & Effective Communication." Harvard Business School Background Note 118-114, June 2018. (Revised January 2019.)
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About The Author

Srikant M. Datar

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Related Work

    • June 2018 (Revised January 2019)
    • Faculty Research

    Visualizing Data & Effective Communication

    By: Srikant M. Datar and Caitlin N. Bowler
Related Work
  • Visualizing Data & Effective Communication By: Srikant M. Datar and Caitlin N. Bowler
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