Visualizing Data & Effective Communication

Srikant M. Datar; Caitlin N. Bowler

Background Note | HBS Case Collection | June 2018 (Revised January 2019)

Visualizing Data & Effective Communication

by Srikant M. Datar and Caitlin N. Bowler

Abstract

This note explores three specific ways an analyst can use visualization. Section 1 considers visualization to explore data. Section 2 discusses visualization as a tool for developing a deeper understanding of trends and phenomena encoded in the data. Section 3 discusses the role visualization plays in communicating insights and compelling individuals to action. Here we argue that the most effective visualizations meet three criteria: they are (1) clear, (2) complete, and (3) information rich. Finally, Section 4 provides graphical guidelines for making effective visualization.

Keywords: data visualization; graphical guidelines; charts; Data and Data Sets; Communication;

Language: English

Format: Print

15 pages

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Citation:

Datar, Srikant M., and Caitlin N. Bowler. "Visualizing Data & Effective Communication." Harvard Business School Background Note 118-114, June 2018. (Revised January 2019.)

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Visualizing Data & Effective Communication

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Visualizing Data & Effective Communication

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