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• Case | HBS Case Collection | January 2019

  Philips' Connected Baby Bottle

  Rajiv Lal, Srikant M. Datar and Caitlin N. Bowler

  Keywords: smart connected products;

  Citation:

  Lal, Rajiv, Srikant M. Datar, and Caitlin N. Bowler. "Philips' Connected Baby Bottle." Harvard Business School Case 519-020, January 2019.  View Details

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• Case | HBS Case Collection | August 2017 (Revised December 2018)

  Tamarin App: Natural Language Processing

  Srikant M. Datar and Caitlin N. Bowler

  In this case, students explore the challenges of using sentiment analysis to monitor and understand public perception around a software application, Tamarin SEO App. Technical topics include building a filtering classifier using naive Bayes and sentiment analysis This case was written for the second-year MBA course “Managing with Data Science.” The course provides MBA students with no programming experience an introduction to the field of data science and its applications in business. Students learn to (1) carefully articulate the business ask, (2) reason carefully from the ask; through metrics and models, and outputs; and (3) evaluate outputs from models to (4) develop a plan for action.

  Keywords: data science; branding; Data Analytics; Data and Data Sets; Brands and Branding; Analysis; Perception; Planning;

  Citation:

  Datar, Srikant M., and Caitlin N. Bowler. "Tamarin App: Natural Language Processing." Harvard Business School Case 118-015, August 2017. (Revised December 2018.)  View Details

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• Case | HBS Case Collection | June 2018 (Revised November 2018)

  Innovation at Insigne Health

  Srikant M. Datar, Linda A. Cyr and Caitlin N. Bowler

  Insigne Health is a fictional for-profit, integrated health insurer/health care provider whose leadership believes that by shifting members’ focus from “sickness” to “well-being” it could increase the overall health of its insured population and decrease the resources it spent each year on delivering care. The case puts students in the role of design researcher charged with understanding the member segment about which Insigne Health leadership is most concerned: the “silent middle.” This cohort represents 70% of membership. They are “neither sick nor well,” and may, without changes in a range of behaviors, be quietly developing conditions that will evolve into costly chronic diseases. From interviews included in the case, students uncover insights into member behavior and, based on these insights, generate and develop concepts to help members change behaviors and lead healthier lives.

  Keywords: design thinking; behavior change; chronic disease; health care; Health Care and Treatment; Design; Behavior; Change; Innovation and Management;

  Citation:

  Datar, Srikant M., Linda A. Cyr, and Caitlin N. Bowler. "Innovation at Insigne Health." Harvard Business School Case 118-042, June 2018. (Revised November 2018.)  View Details

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