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Transformation at ING (C): Culture

By: William R. Kerr and Alexis Brownell
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

In 2016, ING Group began an overhaul of its company culture, culminating in a code of conduct dubbed "The Orange Code."

Keywords

ING; Company Culture; Cultural Change; Change; Organizational Culture; Change Management; Banking Industry; Financial Services Industry; Netherlands

Citation

Kerr, William R., and Alexis Brownell. "Transformation at ING (C): Culture." Harvard Business School Supplement 818-121, May 2018.

About The Author

William R. Kerr

Entrepreneurial Management
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