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Publicis Groupe 2016: Maurice and the Millennials

By: Rosabeth Moss Kanter and Jonathan Cohen
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

This Teaching Note assists classroom instructors in teaching HBS case, “Publicis Groupe 2016: Maurice and the Millennials,” (HBS No. 316-127), which describes Levy's efforts to transform the Groupe.

Keywords

Digital; Advertising; Managing Change; Collaboration; Synergies; Integration; Millennials; Innovation ＆ Entrepreneurship; Organizational Change and Adaptation; Information Technology; Change Management; Restructuring; Marketing; Mergers and Acquisitions; Transformation; Innovation and Management; Digital Marketing

Citation

Kanter, Rosabeth Moss, and Jonathan Cohen. "Publicis Groupe 2016: Maurice and the Millennials." Harvard Business School Teaching Note 318-144, April 2018.

About The Author

Rosabeth M. Kanter

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