Article
Cornell Hospitality Quarterly

Toward a New Marketing Science for Hospitality Managers

By: G. Zaltman, Jerry Olson and James Forr

Format:Print

Citation

Zaltman, G., Jerry Olson, and James Forr. "Toward a New Marketing Science for Hospitality Managers." Cornell Hospitality Quarterly 56, no. 4 (November 2015): 337–344.

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About The Author

Gerald Zaltman

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