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  • Journal of Marketing Management

Barriers to Advancing the Science and Practice of Marketing

By: Andrew Scott Baron, G. Zaltman and Jerry Olson
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Citation

Baron, Andrew Scott, G. Zaltman, and Jerry Olson. "Barriers to Advancing the Science and Practice of Marketing." Journal of Marketing Management 33, nos. 11-12 (2017): 893–908.
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About The Author

Gerald Zaltman

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More from the Authors
  • Open or Closed? Your Mind, Your Decision! By: Gerald Zaltman
  • Understanding the Brand Equity of Nestlé Crunch Bar By: Jill Avery and Gerald Zaltman
  • A Theories-in-Use Approach to Building Marketing Theory By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
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