Publications
Publications
  • Article
  • Journal of Marketing Management

Barriers to Advancing the Science and Practice of Marketing

By: Andrew Scott Baron, G. Zaltman and Jerry Olson
  • Format:Print
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Citation

Baron, Andrew Scott, G. Zaltman, and Jerry Olson. "Barriers to Advancing the Science and Practice of Marketing." Journal of Marketing Management 33, nos. 11-12 (2017): 893–908.

About The Author

Gerald Zaltman

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