Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • May 2018
  • Article
  • Harvard Business Manager

Was kostet die Zeit?

By: Stefan Thomke, Daniela Beyersdorfer and Christina Kestel
  • Format:Print
ShareBar

Abstract

A German luxury watch manufacturer wants to offer a new collection, including a special model in a limited quantity. The competition has no comparable model. Which price should the company choose?

Keywords

Pricing Strategy; Innovation Management; Watches; Marketing Of Innovations; Price; Strategy; Innovation And Management; Marketing; Luxury

Citation

Thomke, Stefan, Daniela Beyersdorfer, and Christina Kestel. "Was kostet die Zeit?" Harvard Business Manager (May 2018), 90–96.
  • Register to Read

About The Author

Stefan H. Thomke

Technology and Operations Management
→More Publications

More from the Authors

    • August 2020 (Revised October 2020)
    • Faculty Research

    1928 Diagnostics: Fighting Antibiotics Resistance

    By: Ariel D. Stern and Daniela Beyersdorfer
    • July 2020
    • Faculty Research

    Ferrari

    By: Stefan H. Thomke
    • July 2020
    • Faculty Research

    A. Lange & Söhne

    By: Stefan Thomke
More from the Authors
  • 1928 Diagnostics: Fighting Antibiotics Resistance By: Ariel D. Stern and Daniela Beyersdorfer
  • Ferrari By: Stefan H. Thomke
  • A. Lange & Söhne By: Stefan Thomke
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College