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  • May 2018
  • Article
  • Harvard Business Manager

Was kostet die Zeit?

By: Stefan Thomke, Daniela Beyersdorfer and Christina Kestel
  • Format:Print
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Abstract

A German luxury watch manufacturer wants to offer a new collection, including a special model in a limited quantity. The competition has no comparable model. Which price should the company choose?

Keywords

Pricing Strategy; Innovation Management; Watches; Marketing Of Innovations; Price; Strategy; Innovation and Management; Marketing; Luxury

Citation

Thomke, Stefan, Daniela Beyersdorfer, and Christina Kestel. "Was kostet die Zeit?" Harvard Business Manager (May 2018), 90–96.
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About The Author

Stefan H. Thomke

Technology and Operations Management
→More Publications

More from the Authors

    • February 2023
    • Faculty Research

    Doing Business in Helsinki, Finland

    By: Martin A. Sinozich, Lena Duchene, Tonia Labruyere and Daniela Beyersdorfer
    • February 2023
    • Faculty Research

    The Swatch Group (B): Omega X Swatch

    By: Rohit Deshpandé and Daniela Beyersdorfer
    • November 2022
    • Faculty Research

    Chêne Bleu: Caught in the Trade Tariff Crossfire

    By: Dante Roscini, Elena Corsi and Daniela Beyersdorfer
More from the Authors
  • Doing Business in Helsinki, Finland By: Martin A. Sinozich, Lena Duchene, Tonia Labruyere and Daniela Beyersdorfer
  • The Swatch Group (B): Omega X Swatch By: Rohit Deshpandé and Daniela Beyersdorfer
  • Chêne Bleu: Caught in the Trade Tariff Crossfire By: Dante Roscini, Elena Corsi and Daniela Beyersdorfer
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