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  • May 2018
  • Article
  • Harvard Business Manager

Was kostet die Zeit?

By: Stefan Thomke, Daniela Beyersdorfer and Christina Kestel
  • Format:Print
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Abstract

A German luxury watch manufacturer wants to offer a new collection, including a special model in a limited quantity. The competition has no comparable model. Which price should the company choose?

Keywords

Pricing Strategy; Innovation Management; Watches; Marketing Of Innovations; Price; Strategy; Innovation and Management; Marketing; Luxury

Citation

Thomke, Stefan, Daniela Beyersdorfer, and Christina Kestel. "Was kostet die Zeit?" Harvard Business Manager (May 2018), 90–96.

About The Author

Stefan H. Thomke

Technology and Operations Management
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