Publications
Publications
- May 2018
- Harvard Business Manager
Was kostet die Zeit?
By: Stefan Thomke, Daniela Beyersdorfer and Christina Kestel
Abstract
A German luxury watch manufacturer wants to offer a new collection, including a special model in a limited quantity. The competition has no comparable model. Which price should the company choose?
Keywords
Pricing Strategy; Innovation Management; Watches; Marketing Of Innovations; Price; Strategy; Innovation And Management; Marketing; Luxury
Citation
Thomke, Stefan, Daniela Beyersdorfer, and Christina Kestel. "Was kostet die Zeit?" Harvard Business Manager (May 2018), 90–96.
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