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  • May 2018 (Revised September 2018)
  • Case
  • HBS Case Collection

BuzzFeed—What Future for Native Advertising and Branded Content?

By: Felix Oberholzer-Gee
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers.

Keywords

Information Publishing; Online Technology; Online Advertising; Problems And Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States

Citation

Oberholzer-Gee, Felix. "BuzzFeed—What Future for Native Advertising and Branded Content?" Harvard Business School Case 718-511, May 2018. (Revised September 2018.)

About The Author

Felix Oberholzer-Gee

Strategy
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