OYO: Creating Effective Spaces
Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online, hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly-fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed to capture almost 1.5% of India's budget hotel market. Ritesh believes that in the process, OYO has honed technological skills and infrastructural capabilities that can transform the company from being a technology player to a hotel developer. OYO now aspires to convert corporate spaces and homes into accommodation spaces, and to make its mark worldwide.
Keywords: technology; Accomodation; app development; research; marketing; change management; entrepreneurship; information technology; operations and processes; innovation; strategy; Sales; Change Management; Entrepreneurship; Information Technology; Operations; Innovation Strategy; Sales; Accommodations Industry; India; South Asia;
Citation:
Narayandas, Das, Sunil Gupta, Rachna Tahilyani, and Mahima Rao-Kachroo. "OYO: Creating Effective Spaces." Harvard Business School Case 519-023, September 2018. View Details