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• Case | HBS Case Collection | May 2018 (Revised July 2018)

  EY China (A): Strengthening Presence in a Critical Market

  Ashish Nanda, Das Narayandas and Lisa Rohrer

  Soon after being named regional managing partner for Ernst & Yong (EY) China in September 2009, Albert Ng reflects on the enormity of challenges facing EY China. Despite EY Global's commitment to the China practice, EY China’s growth agenda has been reversed, post global financial crisis. The smallest of the Big Four global accounting firms in China, EY China’s reputation has weakened in the market, morale of its professionals has plummeted, and it faces the threat of a major lawsuit. Ng is musing how to address all these challenges confronting EY China.

  Keywords: leadership; professional services; international management; Big Four; accounting industry; strategy and execution; emerging market; Strategy; Leadership; Global Range; Growth and Development Strategy; Emerging Markets; Accounting Industry; China;

  Citation:

  Nanda, Ashish, Das Narayandas, and Lisa Rohrer. "EY China (A): Strengthening Presence in a Critical Market." Harvard Business School Case 718-464, May 2018. (Revised July 2018.)  View Details

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• Supplement | HBS Case Collection | May 2018 (Revised July 2018)

  EY China (B): An Emerging Giant

  Ashish Nanda, Das Narayandas and Lisa Rohrer

  The case outlines how regional managing partner (RMP) Albert Ng steered Ernst & Young (EY) China through a period of significant growth from 2009, when it was the smallest of the Big Four firms in China, to 2017, by when it had become the second largest firm. Partners worldwide felt a sense of shared achievement, since EY Global had come together with China leadership to invest in building a strong China practice that was integral to all of EY.
  But Ng was not resting content. He believed that EY China was at a critical juncture. Chinese economic growth, which had partially fueled EY China’s dramatic rise, was slowing down, just as competition was intensifying. Was EY China prepared to face the challenges that lay ahead?

  Keywords: leadership; professional services; international management; Big Four; accounting industry; strategy and execution; emerging market; Strategy; Growth Management; Leadership; Global Range; Emerging Markets; Competitive Strategy; Accounting Industry; China;

  Citation:

  Nanda, Ashish, Das Narayandas, and Lisa Rohrer. "EY China (B): An Emerging Giant." Harvard Business School Supplement 718-465, May 2018. (Revised July 2018.)  View Details

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• Case | HBS Case Collection | June 2018

  American Airlines' Value Pricing (Abridged)

  Alvin J. Silk and Sunil Gupta

  Keywords: Consumer marketing; Market segmentation; pricing; Pricing strategy; competition; demand analysis;

  Citation:

  Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.  View Details

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