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  • April 2018
  • Case
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Ferrari

By: Stefan Thomke, Elena Corsi and Ashok Nimgade
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

Ferrari is among the world’s most powerful brands, but how the company operates has remained mysterious. The case reveals the inner workings of the company—the Ferrari Way—from the way it designs, produces, and markets its cars, to how its leadership team is driving future growth. Central to Ferrari’s strategy is its response to disruptive changes in the automotive industry and their impact on the company’s products and brand.

Keywords

Growth; Innovation; Technology Adoption; Product Design; Business Strategy; Technological Innovation; Operations; Management; Growth and Development; Auto Industry

Citation

Thomke, Stefan, Elena Corsi, and Ashok Nimgade. "Ferrari." Harvard Business School Case 618-047, April 2018.
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About The Author

Stefan H. Thomke

Technology and Operations Management
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Related Work

    • July 2020
    • Faculty Research

    Ferrari

    By: Stefan H. Thomke
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  • Ferrari By: Stefan H. Thomke
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