Publications
Publications
- April 2018 (Revised February 2019)
- HBS Case Collection
Gimlet Media: A Podcasting Startup
By: John Deighton and Leora Kornfeld
Abstract
When digital distribution becomes an option for an analog industry, the effects on incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse if it is ever to become a massive media company? What ecosystem elements are needed to turn a content supplier into a disruptive platform?
Keywords
Citation
Deighton, John, and Leora Kornfeld. "Gimlet Media: A Podcasting Startup." Harvard Business School Case 918-413, April 2018. (Revised February 2019.)