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  • April 2018 (Revised July 2018)
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Maersk: Betting on Blockchain

By: Rajiv Lal and Scott Johnson
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process. Maersk intends for stakeholders throughout the supply chain to utilize the platform, including its competitors. Blockchain, made famous through cryptocurrency, will power part of the project. Executives at Maersk believe that blockchain technology can provide much needed transparency to the global supply chain. Maersk plans to launch the blockchain trade platform as an independent joint venture with IBM. The team at Maersk wonders if this joint venture is the right organization to operate the blockchain project. What challenges will the project face?

Keywords

Maersk; IBM; Blockchain; Shipping; Shipping Line; Trade; Bitcoin; Digitization; Container Shipping; Joint Ventures; Ship Transportation; Transportation Networks; Digital Platforms; Information Technology; Technology Adoption; Applications and Software; Shipping Industry; Technology Industry

Citation

Lal, Rajiv, and Scott Johnson. "Maersk: Betting on Blockchain." Harvard Business School Case 518-089, April 2018. (Revised July 2018.)
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About The Author

Rajiv Lal

Marketing
→More Publications

Related Work

    • April 2018 (Revised July 2018)
    • Faculty Research

    Maersk: Betting on Blockchain

    By: Rajiv Lal and Scott Johnson
Related Work
  • Maersk: Betting on Blockchain By: Rajiv Lal and Scott Johnson
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