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• Case | HBS Case Collection | November 2020 (Revised November 2020)

  Daily Table

  José B. Alvarez, Zeynep Ton and Annelena Lobb

  Daily Table is a case about a grocery chain with two outposts in Boston neighborhoods Dorchester and Roxbury. Its mission is to provide healthy food at lower prices to people in lower-income neighborhoods. The case explores Daily Table’s responsibility to its employees during the Covid-19 pandemic amid a series of changes to wages.

  Citation:

  Alvarez, José B., Zeynep Ton, and Annelena Lobb. "Daily Table." Harvard Business School Case 521-025, November 2020. (Revised November 2020.)  View Details

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• Case | HBS Case Collection | July 2020 (Revised October 2020)

  Valentina Tereshkova: Conquering Space

  Boris Groysberg and Annelena Lobb

  On June 13, 1963, Valentina Tereshkova of the USSR became the first woman to fly in space on Vostok 6. Soviet leaders publicly espoused gender equity, but also sent Tereshkova on her mission in order to be the first country to send a woman to space, a milestone they reached before the U.S. did. Five Soviet women were in the initial group chosen to train as cosmonauts, but of the five, only Tereshkova would make it to space. The case explores why Tereshkova was selected from the group and her mission and subsequent career. It also discusses the successes of the women cosmonauts and astronauts in the Soviet and U.S. space programs decades later. By 2020, women remained a minority of space travelers, but the inclusion of both genders had become commonplace. Had women reached gender equity in space faster than on Earth?

  Keywords: gender equity; Gender; Equality and Inequality; Personal Development and Career; Aerospace Industry; Soviet Union; United States;

  Citation:

  Groysberg, Boris, and Annelena Lobb. "Valentina Tereshkova: Conquering Space." Harvard Business School Case 421-005, July 2020. (Revised October 2020.)  View Details

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• Case | HBS Case Collection | August 2020 (Revised September 2020)

  Facelift at Olay (A)

  Sunil Gupta, Rajiv Lal and Olivia Hull

  By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new direct-to-consumer brands catering to millennial women, North American Skin Care General Manager Chris Heiert must identify a winning marketing strategy that will appeal to women of all ages.

  Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Online Advertising; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio;

  Citation:

  Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (A)." Harvard Business School Case 521-011, August 2020. (Revised September 2020.)  View Details

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