Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • March 2018
  • Teaching Note
  • HBS Case Collection

Augmedix

By: Frank V. Cespedes
  • Format:Print
  • | Language:English
  • | Pages:11
ShareBar

Abstract

Teaching Note for HBS No. 817-048. Augmedix provides a service that live-streams video of patient appointments to a remote scribe, freeing up significant physician time from electronic medical record data-entry tasks. The venture is confronting decisions in areas such as customer segmentation, pricing, and sales hiring. The case and teaching note examine factors that drive adoption of a service, how these factors vary by segment or buyer type, and the implications (and trade-offs) for customer acquisition cost (CAC), customer lifetime value (LTV), pricing, and sales hiring in a venture that has achieved product-market fit and is seeking to scale.

Keywords

Entrepreneurship; Sales; Management; Marketing Strategy; Growth and Development Strategy; Technology Adoption; Customers; Segmentation; Health Industry; Technology Industry; United States

Citation

Cespedes, Frank V. "Augmedix." Harvard Business School Teaching Note 818-117, March 2018.
  • Purchase
Related Work
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.