Publications
Publications
- March 2018
- HBS Case Collection
The Rise and Rise (?) of Walmart (B): Kmart Declares Bankruptcy
By: Ramon Casadesus-Masanell and Karen Elterman
Abstract
This case follows up on the competition between Kmart and Walmart as discussed in the A case. It summarizes the companies' positions in the early 2000s, and discusses events between 1990 and Kmart's declaration of bankruptcy in 2002. Walmart grew significantly, expanded internationally, and became a leading player in groceries. However, it also faced criticism regarding its wage and labor practices. Meanwhile, Kmart faced an identity crisis, falling between the cracks while customers sought lower prices at Walmart and higher-end goods at Target. In the 1990s, its growth stemmed mainly from acquisitions, not all of which proved beneficial in the long term.
Keywords
Bankruptcy; Walmart; Kmart; Controversy; Strategy; Insolvency And Bankruptcy; Competition; Public Opinion; Retail Industry; United States
Citation
Casadesus-Masanell, Ramon, and Karen Elterman. "The Rise and Rise (?) of Walmart (B): Kmart Declares Bankruptcy." Harvard Business School Supplement 718-510, March 2018.
