Morgan Stanley: Building Long-Term Sustainability

This case focuses on the 10-year journey of one of the world's largest global financial institutions developing a sustainability strategy and integrating it across all of its business units. The case provides a deep dive into the challenges and successes of trying to integrate impact, sustainability, and ESG across the firm and how that strategy translates within each unit. The case delves into the topics of building out a wealth management platform that integrates products and advice focusing on impact, embedding ESG in research, and building a green bonds business.