STRIVR (B): Moving into the Enterprise

Rajiv   Lal; Scott  Johnson

Supplement | HBS Case Collection | March 2018 (Revised March 2018)

STRIVR (B): Moving into the Enterprise

by Rajiv Lal and Scott Johnson

Abstract

STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been requesting soft skills training. Should STRIVR pursue this new opportunity? How should STRIVR price its software for enterprise customers? Was it a good idea for STRIVR to build generic training products that could potentially scale quickly?

Keywords: strivr; Virtual reality; soft skills; hard skills; VR; Software; Market Entry and Exit; Business Strategy; Training; Sports; Technology Industry; Education Industry; United States;

Language: English

Format: Print

9 pages

Citation:

Lal, Rajiv, and Scott Johnson. "STRIVR (B): Moving into the Enterprise." Harvard Business School Supplement 518-091, March 2018. (Revised March 2018.)