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Supplement | HBS Case Collection | March 2018 (Revised March 2018)

STRIVR (B): Moving into the Enterprise

by Rajiv Lal and Scott Johnson

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Abstract

STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been requesting soft skills training. Should STRIVR pursue this new opportunity? How should STRIVR price its software for enterprise customers? Was it a good idea for STRIVR to build generic training products that could potentially scale quickly?

Keywords: strivr; Virtual reality; soft skills; hard skills; VR; Software; Market Entry and Exit; Business Strategy; Training; Sports; Technology Industry; Education Industry; United States;

Language: English Format: Print 9 pages

Citation:

Lal, Rajiv, and Scott Johnson. "STRIVR (B): Moving into the Enterprise." Harvard Business School Supplement 518-091, March 2018. (Revised March 2018.)

Related Work

  1. Supplement | HBS Case Collection | March 2018 (Revised March 2018)

    STRIVR (B): Moving into the Enterprise

    Rajiv Lal and Scott Johnson

    STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been requesting soft skills training. Should STRIVR pursue this new opportunity? How should STRIVR price its software for enterprise customers? Was it a good idea for STRIVR to build generic training products that could potentially scale quickly?

    Keywords: strivr; Virtual reality; soft skills; hard skills; VR; Software; Market Entry and Exit; Business Strategy; Training; Sports; Technology Industry; Education Industry; United States;

    Citation:

    Lal, Rajiv, and Scott Johnson. "STRIVR (B): Moving into the Enterprise." Harvard Business School Supplement 518-091, March 2018. (Revised March 2018.)  View Details
    CiteView Details Related

About the Author

Photo
Rajiv Lal
Stanley Roth, Sr. Professor of Retailing
Co-Unit Head, Marketing
Marketing

View Profile »
View Publications »

 

More from the Author

  • Case | HBS Case Collection | March 2018 (Revised December 2019)

    Ford and the Rise of the Autonomous Car

    Rajiv Lal, Scott F. Johnson, Rajiv Lal and Scott F. Johnson

    Citation:

    Lal, Rajiv, and Scott F. Johnson. "Ford and the Rise of the Autonomous Car." Harvard Business School Case 518-028, March 2018. (Revised December 2019.)  View Details
    CiteView DetailsEducators Related
  • Case | HBS Case Collection | March 2018 (Revised December 2019)

    Ford and the Rise of the Autonomous Car

    Rajiv Lal, Scott F. Johnson, Rajiv Lal and Scott F. Johnson

    Citation:

    Lal, Rajiv, and Scott F. Johnson. "Ford and the Rise of the Autonomous Car." Harvard Business School Case 518-028, March 2018. (Revised December 2019.)  View Details
    CiteView DetailsEducators Related
  • Case | HBS Case Collection | October 2019 (Revised December 2019)

    Swizz Beatz

    Boris Groysberg, Annelena Lobb and Sarah Mehta

    This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.

    Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Fine Arts Industry; Music Industry; United States;

    Citation:

    Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.)  View Details
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