Publications
Publications
  • March 2018 (Revised January 2020)
  • Supplement
  • HBS Case Collection

STRIVR (B): Moving into the Enterprise

By: Rajiv Lal and Scott Johnson
  • Format:Print
  • | Language:English
  • | Pages:8
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Abstract

STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been requesting soft skills training. Should STRIVR pursue this new opportunity? How should STRIVR price its software for enterprise customers? Was it a good idea for STRIVR to build generic training products that could potentially scale quickly?

Keywords

Strivr; Virtual Reality; Soft Skills; Hard Skills; VR; Applications and Software; Market Entry and Exit; Business Strategy; Training; Sports; Technology Industry; Education Industry; United States

Citation

Lal, Rajiv, and Scott Johnson. "STRIVR (B): Moving into the Enterprise." Harvard Business School Supplement 518-091, March 2018. (Revised January 2020.)

About The Author

Rajiv Lal

Marketing
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