Case | HBS Case Collection | March 2018

GoFundMe: The Giving Layer of the Internet

by Scott Duke Kominers and Allison M. Ciechanover

Abstract

By 2017, GoFundMe is the world’s largest social fundraising platform. Gross donation volume is growing rapidly, yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives.

Keywords: Growth and Development Strategy; Expansion; Philanthropy and Charitable Giving; Technology Industry;

Language: English Format: Print 22 pages EducatorsPurchase

Citation:

Kominers, Scott Duke, and Allison M. Ciechanover. "GoFundMe: The Giving Layer of the Internet." Harvard Business School Case 818-108, March 2018.

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About the Author

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Scott Duke Kominers
MBA Class of 1960 Associate Professor of Business Administration
Entrepreneurial Management

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