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  • March 2018 (Revised August 2018)
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Matching Markets for Googlers

By: Bo Cowgill and Rembrand Koning
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

This case describes how Google designed and launched an internal matching market to assign individual workers with projects and managers. The case evaluates how marketplace design considerations—and several alternative staffing models—could affect the company’s goals and workers’ well-being. It discusses the details of implementation as well as the intended (and unintended) consequences of the internal match system. The case concludes with a debate about how the Chameleon marketplace could expand to include more Googlers and illustrates what to consider when thinking about launching new matching markets in organizations.

Keywords

People Analytics; Google; Labor Market; Staffing; Market Design; Marketplace Matching; Selection and Staffing; Goals and Objectives; Technology Industry; United States

Citation

Cowgill, Bo, and Rembrand Koning. "Matching Markets for Googlers." Harvard Business School Case 718-487, March 2018. (Revised August 2018.) (More about Bo Cowgill.)
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About The Author

Rembrand M. Koning

Strategy
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Related Work

    • March 2018 (Revised August 2018)
    • Faculty Research

    Matching Markets for Googlers

    By: Bo Cowgill and Rembrand Koning
Related Work
  • Matching Markets for Googlers By: Bo Cowgill and Rembrand Koning
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