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  • March 2018
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Zensar Technologies Ltd.

By: Joseph B. Fuller and Tanvi Deshpande
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

Zensar, an established mid-tier IT services company based in India, is known for its customer-centric approach and close-knit culture. Sandeep Kishore has recently stepped in as the MD and CEO, replacing the previous CEO of 15 years. Kishore is developing his strategy for Zensar against a backdrop of a rapidly changing IT industry. Kishore, a strong proponent of digitizing business processes in order to increase productivity and revenue, wants to execute his idea to make Zensar a fully digital company. However, in doing so he has to strike a balance between driving an aggressive digital strategy and retaining Zensar’s culture.

Keywords

Digitalization; Business Processes; Strategy; Leading Change; Organizational Culture; Information Technology Industry

Citation

Fuller, Joseph B., and Tanvi Deshpande. "Zensar Technologies Ltd." Harvard Business School Case 318-051, March 2018.
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About The Author

Joseph B. Fuller

Entrepreneurial Management
→More Publications

Related Work

    • October 2018
    • Faculty Research

    Zensar Technologies Ltd

    By: Joseph B. Fuller
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  • Zensar Technologies Ltd By: Joseph B. Fuller
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