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  • March 2018
  • Case
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TrustSphere: Building a Market for Relationship Analytics

By: Boris Groysberg and Katherine Connolly Baden
  • Format:Print
  • | Language:English
  • | Pages:28
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Abstract

Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people analytics. Essentially, TrustSphere's technology allowed its customers to view the patterns of digital communication captured on the organization’s communication infrastructure among internal and external players. With this information, TrustSphere could help customers infer where relationships existed and the strength of those relationships, information that could be leveraged to address a number of business challenges and opportunities. Based in Singapore but operating globally, TrustSphere was trying to get its footing and establish its technology and solutions as a "must-have" for prospective customers, all the while trying to navigate the relatively unchartered waters of relationship analytics.

Keywords

Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore

Citation

Groysberg, Boris, and Katherine Connolly Baden. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Case 418-070, March 2018.
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About The Author

Boris Groysberg

Organizational Behavior
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Related Work

    • November 2018
    • Faculty Research

    TrustSphere: Building a Market for Relationship Analytics

    By: Boris Groysberg, Robin Abrahams and Tricia Gregg
Related Work
  • TrustSphere: Building a Market for Relationship Analytics By: Boris Groysberg, Robin Abrahams and Tricia Gregg
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